Dental clinic · 24 High Street, Camden, London NW1 7JR
46/100Average
Prepared 8 June 2026 · Confidential — prepared for Bright Smile Dental Practice
Executive dashboard— Bright Smile Dental Practice at a glance
Average
Visibility
14 below target
Trust
13 below target
Conversion
12 below target
marker = strong local profile (80)
Where you stand locally
Ranked 5th of 5 nearby dental clinices
Revenue at risk
~£1,320 /mo
3–9 more patients a month if you close the gap
Do these first
1
Close the review gap with nearby competitors
TrustHigh effort
2
Reply to 2 unanswered negative reviews
TrustHigh effort
3
Add your description
ConversionLow effort
01
Where you stand
Your score, the story it tells, and the gap to the businesses around you.
Bright Smile Dental Practice
Dental clinic· 24 High Street, Camden, London NW1 7JR
Claimed
Overall score
46
out of 100
Average
4.3★ · 188 reviews
The short version
3 of 4 nearby dental clinics show more reviews than you.
Bright Smile Dental Practice scores 46/100. 3 of 4 nearby competitors have more reviews than you (about 71 more on average). In reputation-sensitive industries, the business with more (and better-answered) reviews wins the customer. Here's exactly where you stand — and how to close the gap.
KnowLocal Intelligence Engine · decoded for you
What our AI found across your whole online presence
Google ✓
Trustpilot ?
Tripadvisor ?
AI search ?
Reading your whole online presence on Google today (Plus extends this across Trustpilot, Tripadvisor, the wider web and AI search), KnowLocal scores you 46/100 (Average). The thing holding you back most is review volume — 3 of 4 nearby dental clinics show more reviews than you. Fix that and the rest compounds.
You have unanswered negative reviews — the single most off-putting thing a patient sees.
3 nearby competitors are out-reviewing you — they're winning the comparison patients make.
Your photo set is thin — profiles with 25+ photos get markedly more views.
Your reputation beyond Google isn't being watched yet — Plus extends the view everywhere.
Read from your Google presence today — KnowLocal Plus extends this across Trustpilot, Tripadvisor, the wider web and AI search.
Executive summary
Bright Smile Dental Practice scores 46/100 (Average) and is currently performing below nearby dental clinics on reviews, engagement and profile completeness.
Based on nearby competitors, Bright Smile Dental Practice may be losing visibility — and patients — to dental clinics with stronger reputations and more reviews.
Highest-impact opportunities
Close the review gap with nearby competitors
Reply to 2 unanswered negative reviews
Add your description
Add more photos
The comparison that happens inside Google
You rank 5th of 5 nearby dental clinics
Sorted by rating, then reviews — exactly the order a customer skims. The bar shows review volume.
#1The Dental Suite4.8★412
#2City Dental Care4.7★305
#3Smile Studio4.6★221
#4Premier Dental4.4★96
#5Bright Smile Dental Practice (You)YOU4.3★188
These are businesses Google shows people who search for you — i.e. who your customers are also considering. We surface them automatically from Google; we don't hand-pick them.
How to read this
Top-right is where you want to be: highly rated and loud with reviews. Each dot is a nearby business; the ringed dot is you.
younearby competitor
Why nearby competitors are winning
It's not the work — it's the signals
The Dental Suite beats you on 2.2× more reviews (412 vs your 188) and a higher rating (4.8★ vs your 4.3★).
City Dental Care beats you on 1.6× more reviews (305 vs your 188) and a higher rating (4.7★ vs your 4.3★).
How you compare
You vs the category average and leaders
Where you sit against the category average and the top 10% of dental clinics we've analysed — the signals Google's ranking weighs.
RatingYou 4.3★ · best 4.9★
youcategory averagetop 10%
ReviewsYou 188 · best 412
youcategory averagetop 10%
PhotosYou 9 · best 120
youcategory averagetop 10%
Reply rateYou 12% · best 86%
youcategory averagetop 10%
ESTIMATE Revenue you're likely leaving on the table
~£1,320 / month
most likely · range £660 – £1,980
Roughly 3–9 more patients a month if you close the gap.
If Bright Smile Dental Practice closed the review and visibility gap with nearby dental clinics, it would likely appear more often in local Google results — putting it in front of more potential patients each month. Stronger reputations convert more of those views into enquiries.
You're 52 reviews behind the category average of 240, and 224 behind the category leaders (top 10%). Closing toward the average is what typically lifts profile engagement and enquiries.
▸ How we calculate this
Method: average patient value × the visibility gap × nearby competitors' review advantage.
Patient estimates are illustrative, based on the review/visibility gap with nearby dental clinics and a conservative value per new patient. Actual results vary.
What the gap costs you — in customers, in search, and in what AI assistants tell people.
Analysis
The story behind the numbers
Reputation & reviews
4.3★ from 188 reviews. Nearby competitors average 4.6★ across 259 reviews. Of your 20 most recent reviews, 16 have no owner reply, including 2 negative reviews left unanswered — the highest-risk reputation issue.
Competitive gap
3 of 4 nearby competitors have more reviews than you (about 71 more on average). When a potential patient is choosing between you and nearby dental clinics, they often see businesses with 221–412 reviews before they reach your 188.
Across 54 dental clinics businesses we've analysed: 4.6★ average rating, 240 reviews, 52% reply to reviews, 90% are claimed.
Your reputation everywhere — not just Google
What customers see across every site they check
Gemini sees your Google dashboard. We read everywhere a customer forms an impression of you.
Platform
Rating
Reviews
Unanswered
Reply rate
Google
4.3★
188
16
12%
Trustpilot, Tripadvisor & web-reputation tracking unlock with KnowLocal Plus.
Your patients don't only check Google — they read Trustpilot, Tripadvisor and what the wider web says before they choose. KnowLocal Plus monitors your reputation across all of them, so nothing about you is left unmanaged.
Are you the answer in AI search?
When customers ask ChatGPT, Gemini & Google AI
AI assistants now answer half of local searches — and they recommend one business. The job is to be that business.
Unlocks with Plus
When a patient asks ChatGPT, Gemini or Google's AI for a dental clinic, are you the one it names? KnowLocal Plus checks every month and shows you exactly how to become the answer.
What happens if you do nothing
Right now, 3 of 4 nearby dental clinics show more reviews than Bright Smile Dental Practice. If competitors keep gathering reviews at their current pace, the gap is likely to widen rather than close on its own. The longer the gap persists, the more reviews it takes to catch up — review counts compound, so catching up later costs more effort than starting now. As nearby dental clinics strengthen, Bright Smile Dental Practice's position relative to the local average can slip further even if nothing about the profile changes.
The new shop window
How AI assistants are likely to see you
More people now ask ChatGPT, Gemini and Google's AI for a recommendation instead of scrolling the map — and they weigh reviews, reply activity AND a complete profile, not just your rating.
Illustrative example— based on your public signals, not a live AI query
What's the best dental clinic in London?
Ask for a dental clinic in London and you're usually pointed to The Dental Suite and City Dental Care first — highly rated, with lots of reviews and quick replies. Bright Smile Dental Practice gets a mention, but as an afterthought rather than the recommendation.
Developing visibility · ~57/100
AI assistants (Google AI, ChatGPT, Gemini and others) increasingly recommend local businesses based on trust and authority signals — reviews, ratings, completeness and verification. This is a read of those signals; it is not a measured AI ranking.
Review volume
AI assistants surface businesses with enough reviews to look established and trustworthy.
ok
Rating quality
A strong star rating is a primary trust shortcut for both people and AI summaries.
ok
Profile completeness
Complete, structured profile data is what AI assistants read to describe and recommend you.
ok
Verified / claimed
A claimed, verified profile signals authenticity — an authority cue AI systems weight.
strong
Owner engagement
Replying to reviews shows an active, accountable business — a positive authority signal.
If you only do one thing, do this. Then work the plan — yourself, or guided week by week with KnowLocal Plus.
If you only fix one thing
Close the review gap with nearby competitors
3 nearby businesses have more reviews than you. In reputation-sensitive categories this directly steers customers to them. Replying to every review and steadily growing volume is the fastest way to close the gap.
Impact: Trust High effort · Ongoing — every review, forever
Prioritise
Priority matrix
High impact, low effort first.
Action
Impact
Effort
Close the review gap with nearby competitors
Trust
High
Reply to 2 unanswered negative reviews
Trust
High
Add your description
Conversion
Low
Add more photos
Visibility
Low
List your services
Visibility
Medium
Do this
Your priority plan
Ordered by impact. Do it yourself — or get one expert task a week with KnowLocal Plus.
High1. Close the review gap with nearby competitors
3 nearby businesses have more reviews than you. In reputation-sensitive categories this directly steers customers to them. Replying to every review and steadily growing volume is the fastest way to close the gap.
Do it yourself
High effort · Ongoing — every review, forever
With KnowLocal Plus — Weekly review coaching
KnowLocal Plus tells you exactly which reviews to tackle first each week, gives you a reply you can adapt in seconds, and tracks your reply rate so your rating keeps climbing.
High2. Reply to 2 unanswered negative reviews
A negative review with no owner response is the single most damaging thing on a profile — it tells every future customer the complaint went ignored. These need a calm, professional reply quickly.
Do it yourself
High effort · Ongoing — every review, forever
With KnowLocal Plus — Weekly review coaching
KnowLocal Plus tells you exactly which reviews to tackle first each week, gives you a reply you can adapt in seconds, and tracks your reply rate so your rating keeps climbing.
Medium3. Add your description
Description is missing from your profile. Complete profiles rank higher and convert better.
Do it yourself
Low effort · 10–15 minutes
With KnowLocal Plus — Profile upkeep
KnowLocal Plus tells you what to add or refresh each week — photos, hours, services — and re-scans monthly so nothing slips.
Medium4. Add more photos
You have 9 photos. Profiles with 25+ photos get more views and direction requests.
Do it yourself
Low effort · 30–60 minutes
With KnowLocal Plus — Profile upkeep
KnowLocal Plus tells you what to add or refresh each week — photos, hours, services — and re-scans monthly so nothing slips.
Low5. List your services
Adding services helps you appear for more specific searches.
Do it yourself
Medium effort · ~1 hour
With KnowLocal Plus — Profile upkeep
KnowLocal Plus tells you what to add or refresh each week — photos, hours, services — and re-scans monthly so nothing slips.
Two paths
Your next 30 days
Option A · Going it alone
8–12 hours / month, ongoing
Guessing what to do, when — monitoring, replying and keeping your profile current, every month, with no one in your corner.
Option B · With KnowLocal Plus
~30 minutes / week — one guided task
One expert task a week (~30 min) — you do it, we track it, and we re-scan monthly so you always know the next move.
04
The shortcut
You can do all of this by hand. Or get the single highest-impact task in your inbox every week with KnowLocal Plus.
Compare
Guessing vs guided with KnowLocal Plus
Knowing what to do first
Guess, or read 20 blog posts
One prioritised task in your inbox every week
Review responses
Work out what to reply, on your own
Told which to tackle + a reply to adapt in seconds
Tracking progress
No idea if anything is working
A monthly re-scan shows exactly what moved
Profile updates
Manual edits, easy to forget
Told what to add or fix each week, nothing slips
Competitor tracking
Practically impossible by hand
Watched for you, so you always know where you stand
Decide
Three paths from here
Do nothing
If nothing changes
Competitors keep gathering reviews while Bright Smile Dental Practice stays put — the visibility gap widens and more patients pick them first.
Improve
If you close the gaps
Working the priority plan — steady reviews, replies and a complete profile — lifts Bright Smile Dental Practice's trust signals toward the local average and wins back patients currently choosing competitors.
With KnowLocal Plus
If you lead the market
Sustained over 90 days, Bright Smile Dental Practice can move toward the top of its local dental clinic cohort — the businesses that win the majority of "near me" searches before a customer ever compares.
Founding member offer
£99.50 first year£19950% off · after the first 500
~ about the price of 1 appointment a month
Founding price — limited to the first 500 members
KnowLocal Plus
Stop guessing. Get your weekly plan.
One expert task a week, a monthly re-scan, and your competitors watched for you — the consulting routine that fixes weekly review coaching, automated.
One payment · 12 months · no subscription · Founding price £199 £99.50 (50% off your first year)
The detailexpand if you want the mechanics
Score breakdown
Three dimensions of your reputation
Show
Your 46 rolls up from three scores Google and customers weigh: how easily you're found, how much you're trusted, and how well your profile converts. Each is shown against a strong local profile — a complete, well-reviewed, actively-managed listing.
66
Visibility
14 below a strong profile
67
Trust
13 below a strong profile
68
Conversion
12 below a strong profile
Visibility
Profile claimed
Primary category set
Services listed
Extra categories
10+ photos
Trust
Rating 4.0★ or higher
25+ reviews
Profile claimed
Replies to most reviews
No ignored negative reviews
Conversion
Website
Phone number
Opening hours
Description
Online booking link
Profile health
Where your points come from
Show
Claimed profile
Claimed
15/15
Profile completeness
6/7 key fields present
21/25
Review strength
4.3★ from 188 reviews
22/25
Photo presence
9 photos
5/15
Services & categories
0 services, 2 extra categories
4/10
Opening hours
Visible
10/10
Scan to get KnowLocal Plus
Powered by Google Business Profile data · Analysed using the KnowLocal Intelligence Engine Generated 8 June 2026 · review data as of 5 June 2026 · report v2.0